Monday, November 24, 2008

Baglady makes Big Bucks

B's PursesMove over Mary Kay there’s a new queen bee in town. For years the stay-at-home mom/saleslady has pedaled makeup and skincare to make extra money the fashionable way. Now, with B’s Purses, “work parties” may never be the same.

B’s Purses began when co-founder Susan Guillen was sewing self-designed purses and selling them to friends for extra money. As demand grew Linda Henderson helped develop a marketing plan that has revolutionized the way we’ll shop for bags of all shapes and sizes. With the site’s newfound fame, Susan Masters created the masterful systems and operations plan that keeps the merchandise moving today.

The coolest thing about B’s is that you (yes, you sitting in front of the screen in your bathrobe and bunny slippers) get to design your own bag. Who doesn’t love being able to tell people that you made the clutch that they’re drooling over?

Choosing from the numerous luggage, tote bag, purse, and clutch templates is hard enough but the sheer volume of fabric and detail combinations is enough to make a girl giddy. There is a large virtual representation, which can be viewed from three angles, of your bag that changes as you test different options. If you’re as fashion-retarded as I am, they even have an “info” button next to each fabric swatch that gives you material details and suggestions for embellishing your bag.

Jealous that you didn’t think of it first? No worries, they’re always looking for new “representatives” a la Avon lady. B’s reps launch their career hosting “purse parties” to spread the word, have personal websites of their own and always take a healthy percentage of the profit. If you get your girlfriends to do it too, you also get part of their share. These ladies are nothing but professional, highlighting their online business features that allow each rep to track the shipping of all customer purchases, their personal commission and place new orders.

I’m not much of a saleslady but there is a definite allure to the power of choice. Log on to http://bspurses.com/ to channel Kate Spade and make a masterpiece of your own.

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